If you’ve caught a commercial, viewed a product presentation or read any of its marketing materials, you have undoubtedly heard the latest message from Apple: Privacy matters.  At the ’s most recent Worldwide Developers Conference, where Apple shows off its latest iterations, the word “privacy” was on the lips of every presenter.

From my perspective, making privacy the central component of the company’s flagship products feels a bit like Apple is trolling its Silicon Valley competitors and Facebook, which are undergoing their own privacy-oriented pivots as we head into 2020.

Indeed, after years of unbridled, and at times reckless, management, there is a clear and distinct sentiment shift that is redirecting even the most established tech companies, making privacy the new priority.

This radical shift isn’t purely altruistic. Today’s consumers demand that companies secure and protect their information, and they are willing to take their business elsewhere if companies can’t deliver. What’s more, this sentiment is supported by regulatory bodies in Europe, the United States and around the world as privacy legislation is quickly becoming a ubiquitous component of the digital age.

Consequently, startups, those with a fresh opportunity to develop platforms that meet the moment’s ethos, not only need to be aware of this trend, but they also need to build a privacy-centered culture from day one.

Here’s how it can be done.

>> Continue reading in Forbes



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