Since these figures don’t come directly from Netflix (which doesn’t release any streaming stats), they may not be entirely accurate. Nielsen’s tracking methodology doesn’t include mobile gadgets and computers — it’s solely tracking what people are viewing on TVs. And of course, it’s only limited to U.S. viewers for now. For now though, Nielsen’s stats are a useful way to compare how audiences are responding to Netflix’s offerings.
The big takeaway? Netflix likely knew that its viewers would respond well to Bright well before its debut. That would explain why it was so quick to order a sequel. Unfortunately, the company likely won’t ever open up about the metrics that guides those decisions. We can expect to see more big bets from Netflix next year, though, as the company plans to spend $8 billion on original films and shows.