Verizon Vice President of Digital Ashok Kumar believes will soon replace websites as the (UI) of choice. He’s likely right: According to a 2017 Grand View Research report, roughly 45 percent of consumers already prefer to address customer service concerns by bot and claims that by 2020, 80 percent of sales and marketing departments will be using bots.

While bad UI can make sites difficult to maneuver, chat is naturally intuitive. “Everybody knows language and everybody knows how to speak,” Kumar says.

But when the chatbot revolution comes, will its ecosystem be enough to take over?

Just like web sites, chatbots must be secure in multiple ways: Bot developers have to store data safely, guard their systems against hack, and make sure connections to the core messaging platform (such as Slack or Facebook Messenger) are secure.

“When you go to a website, there’s [an SSL] certificate,” says chatbot investor Andrew Rollins. SSL is short for Secure Sockets Layer, a protocol that ensures encryption between any given website and the user’s browser. “There’s some certificate authority that granted that certificate,” he continues. “There’s a private key installed in the web server.”

These measures aren’t just there for the developer’s benefit, Rollins explains, but also for the user: “When you see that URL in the search bar is green instead of red, you have some semblance of an expectation that that is in fact Amazon [for example] that you just went to.” For chatbots, he continues, there’s nothing.

There needs to be. “If you want to text something — whether it’s on Twitter or through Facebook or just an SMS or whatever, how do you know that the thing you’re talking to on the other side is what you think you’re talking to?” Rollins asks. Without a bot version of SSL, hackers could pose as authorized chatbots, leaving you none the wiser.

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