Normally, when I watch a about designed for the average guy in the street it’s a certainty that you’ll see the following things:

  • -wearing hackers
  • Computers with lots of green characters on a dark background

So I’m pretty impressed with Hiscox which has managed to put together an engaging cybersecurity ad that doesn’t include a single hoodie or (even more remarkably) any furtive keyboard typing in a darkened room.

Are you Brompton?”

No, we’re 3rompton”

Very cute.

(h/t @bazcurtis)

- aa9ea0686c5d1aa9086d4b12c3aa05f2 s 80 d mm r g - A video about cybersecurity threats that doesn’t feature any computers. And not a single hoodie either!

About the author, Graham Cluley

Graham Cluley is a veteran of the anti-virus industry having worked for a number of security companies since the early 1990s when he wrote the first ever version of Dr Solomon’s Anti-Virus Toolkit for Windows. Now an independent security analyst, he regularly makes media appearances and is an international public speaker on the topic of computer security, hackers, and online privacy.

Follow him on Twitter at @gcluley, or drop him an email.

Follow @gcluley





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